When you create an account on the app, you're asked to enable your notifications, permit both front and back cameras, and create a username.Įach day at a random time, BeReal will send a notification saying you have 2 minutes to take a photo exactly where you are. The app aims to fight materialism, social media insecurity, and false narratives users of Instagram or other social media platforms might run into by forcing users to publish a photo within a certain time limit and with minimal editing tools each day. has a perfect 5-star rating in the Apple Store with over 20,000 reviews. In this post, we'll discuss some of the newer social platforms used by Gen Z, if you should even be on them, and what to do to continue reaching this group in alternative areas of the web.ģ Newer Social Media Platforms With Large Gen Z Audiences BeReal.īeReal. And although marketers might not be a great fit for many of these apps, the trends themselves ultimately bring up themes about Gen Z that marketers will need to know as the group reaches full buying power. Ultimately, we haven't written much about them for a reason: Because these apps aim to offer safe spaces for users to share their most authentic selves, we don't really think there's a place for brands or marketing on them just yet.Īt this point, we've continued to watch as multiple apps that encourage minimal filtering, authenticity, and unedited content go viral with an influx of Gen Z users. Haven't heard of any of these apps? Don't panic. They also no longer offer two versions of app, but instead both are combined into a free version with in-app purchase for virtual stickers.And, these apps – which both encourage "authentic" photo-sharing, come a few years after VSCO – another image-sharing app – went viral (particularly among Gen Z demographics). Update: Tang clarified that the video feature is currently put on hold for now. The team also has plan to make money through video advertisement, something which a lot of mobile apps are lacking currently. Other than that, the app comes in two versions: the free app, and the paid (US$0.99) app - where the latter offers captioning, and without pop up ads and logos. The app currently monetizes through in app purchases: users can but custom stickers to apply onto the images. Other than recording the videos, users can easily apply a skin on top of the video too. “The whole idea of this six-seconds video is to record something when photos can’t tell the whole story – like a baby’s first turn,” Tang added. Every day, more apps are launched, and any one of them can take over your market niche,” said Tang. We also have to keep up with the rapid technology changes and the competitive app space. “We want to create more useful features because we believe the extra features will help build InstaB users’ base. Other than just snapping photos, another key focus for Instab is its video feature. Selfies Are The New Autographs, Says Taylor Swift. Tang told Vulcan Post that there are currently 53,000 active parents using the app, with average of 1 babies photo share every minute. Tang hopes to have 100,000 users by the end of the year, which he admits will not be easy as Malaysian users do not like to pay for apps. Parents like to customise and make their baby photos unique, and at the same time, they want to be able to keep track of small things like what the baby was doing at that particular time, age and mood,” shared Tang.Īccording to Malaysia news site The Star, InstaB was launched on the Apple App Store in May. “Going through the same experience and seeing all the pictures of other new parents convinced me there is a market for this app. Parents can also add extra information, auto-populating a selected photo with details such as age, gender, zodiac, date and the baby’s mood, and then share it on social networks. InstaB is a simple app that allows parents to customise their baby photos or videos. This was what happened to creator of InstaB, Tang Tung Ai, which gave him the idea of creating a dedicated app to capture moments of his newborn. Ask any parents and they will tell you this: having a baby will change your life.
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